404

The page you requested doesn't exist

We could not locate the page: /assets/usePublication-BGjm3E6T.js

Try one of the featured posts or search the archive below.

Archive

TheoryTheory

+1+1

Your Competition Doesn't Matter (as much as you think)

Why focusing on competitors is a losing game

Ian Clark

TheoryTheory

+1+1

Your Costs Don't Matter (as much as you think)

Why focusing on costs is a losing game

Ian Clark

TheoryTheory

+3+3

Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Ian Clark

TheoryTheory

+1+1

Your Pricing is Too Complicated

How to think about price structure from first principles

Ian Clark

TheoryTheory

+1+1

What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Ian Clark

Data AnalysisData Analysis

+1+1

Setting Monthly vs. Annual Prices

How to use data to optimize pricing according to term length

Ian Clark

Price LevelPrice Level

+1+1

HOW TO: Set international prices

The easy, medium, and hard way to change dollars to euros

Ian Clark

Quant StudiesQuant Studies

+1+1

When Transaction-Based Pricing Fails

How to pick the right price metric with quantitative research

Ian Clark

Customer InterviewsCustomer Interviews

+1+1

Why outcomes-based pricing rarely works

How to pick the right price metric by talking to customers

Ian Clark

Data AnalysisData Analysis

+1+1

Is your data saying that you have a price metric problem?

How to pick the right price metric by observing customer behavior

Ian Clark

TheoryTheory

+1+1

Subscription vs. Usage-Based Pricing

Should Spotify switch its price metric?

Ian Clark

Price LevelPrice Level

+1+1

Your Price* Doesn't Matter

*Price level, that is to say

Ian Clark