Price Structure

Monetization StrategyProduct PackagingTheoryCase StudyCustomer InterviewsQuant StudiesData AnalysisOperationsPrice MetricPrice LevelNewsHow to...AIPrice Structure
Case StudyCase Study
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Problem: Your Pricing Isn't Predictable

Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Ian Clark
Ian Clark
TheoryTheory
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Your Pricing is Too Complicated

Your Pricing is Too Complicated

How to think about price structure from first principles

Ian Clark
Ian Clark
TheoryTheory
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What psychics taught me about time-based pricing

What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Ian Clark
Ian Clark
Data AnalysisData Analysis
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Setting Monthly vs. Annual Prices

Setting Monthly vs. Annual Prices

How to use data to optimize pricing according to term length

Ian Clark
Ian Clark