Theory

Monetization StrategyProduct PackagingTheoryCase StudyCustomer InterviewsQuant StudiesData AnalysisOperationsPrice MetricPrice LevelNewsHow to...AIPrice Structure
TheoryTheory
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Your ROI Doesn't Matter (as much as you think)

Your ROI Doesn't Matter (as much as you think)

Why focusing on proven returns is a losing game

Ian Clark
Ian Clark
TheoryTheory
+2+2
Your Competition Doesn't Matter (as much as you think)

Your Competition Doesn't Matter (as much as you think)

Why focusing on competitors is a losing game

Ian Clark
Ian Clark
TheoryTheory
+1+1
Your Costs Don't Matter (as much as you think)

Your Costs Don't Matter (as much as you think)

Why focusing on costs is a losing game

Ian Clark
Ian Clark
TheoryTheory
+3+3
Problem: Your Pricing Isn't Predictable

Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Ian Clark
Ian Clark
TheoryTheory
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Your Pricing is Too Complicated

Your Pricing is Too Complicated

How to think about price structure from first principles

Ian Clark
Ian Clark
TheoryTheory
+1+1
What psychics taught me about time-based pricing

What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Ian Clark
Ian Clark
TheoryTheory
+1+1
Subscription vs. Usage-Based Pricing

Subscription vs. Usage-Based Pricing

Should Spotify switch its price metric?

Ian Clark
Ian Clark