Theory

Monetization StrategyProduct PackagingTheoryCase StudyCustomer InterviewsQuant StudiesData AnalysisOperationsPrice MetricPrice LevelNewsHow to...AIPrice Structure
TheoryTheory
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Your Pricing is Too Complicated

Your Pricing is Too Complicated

How to think about price structure from first principles

Ian Clark
Ian Clark
TheoryTheory
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What psychics taught me about time-based pricing

What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Ian Clark
Ian Clark
TheoryTheory
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Subscription vs. Usage-Based Pricing

Subscription vs. Usage-Based Pricing

Should Spotify switch its price metric?

Ian Clark
Ian Clark