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Theory

Theory

+2

Optimizing Your Freemium Model

Jun 30, 2025

•

9 min read

Optimizing Your Freemium Model

When and how to use a freemium promotion strategy

Ian Clark
Ian Clark

Theory

+1

What Y Combinator (YC) Misses

Jun 10, 2025

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44 min read

What Y Combinator (YC) Misses

"Make something people want" is not enough

Patrick Despres-Gallagher
Patrick Despres-Gallagher

Theory

+1

Your ROI Doesn't Matter (as much as you think)

May 29, 2025

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10 min read

Your ROI Doesn't Matter (as much as you think)

Why focusing on proven returns is a losing game

Ian Clark
Ian Clark

Theory

+2

Your Competition Doesn't Matter (as much as you think)

May 20, 2025

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8 min read

Your Competition Doesn't Matter (as much as you think)

Why focusing on competitors is a losing game

Ian Clark
Ian Clark

Theory

+1

Your Costs Don't Matter (as much as you think)

May 13, 2025

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8 min read

Your Costs Don't Matter (as much as you think)

Why focusing on costs is a losing game

Ian Clark
Ian Clark

Theory

+3

Problem: Your Pricing Isn't Predictable

Mar 25, 2025

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8 min read

Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Ian Clark
Ian Clark

Theory

+1

Your Pricing is Too Complicated

Mar 18, 2025

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9 min read

Your Pricing is Too Complicated

How to think about price structure from first principles

Ian Clark
Ian Clark

Theory

+1

What psychics taught me about time-based pricing

Mar 10, 2025

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8 min read

What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Ian Clark
Ian Clark

Theory

+1

Subscription vs. Usage-Based Pricing

Nov 14, 2024

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7 min read

Subscription vs. Usage-Based Pricing

Should Spotify switch its price metric?

Ian Clark
Ian Clark
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