Theory
+2

Jun 30, 2025
•
9 min read
When and how to use a freemium promotion strategy

Theory
+1

Jun 10, 2025
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44 min read
"Make something people want" is not enough

Theory
+1

May 29, 2025
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10 min read
Why focusing on proven returns is a losing game

Theory
+2
May 20, 2025
•
8 min read
Why focusing on competitors is a losing game

Theory
+1

May 13, 2025
•
8 min read
Why focusing on costs is a losing game

Theory
+3

Mar 25, 2025
•
8 min read
How to fix price predictability without messing up your price metric

Theory
+1
Mar 18, 2025
•
9 min read
How to think about price structure from first principles
