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Archive

Case StudyCase Study

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Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Ian Clark

TheoryTheory

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Your Pricing is Too Complicated

How to think about price structure from first principles

Ian Clark

TheoryTheory

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What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Ian Clark

Data AnalysisData Analysis

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Setting Monthly vs. Annual Prices

How to use data to optimize pricing according to term length

Ian Clark

Price LevelPrice Level

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HOW TO: Set international prices

The easy, medium, and hard way to change dollars to euros

Ian Clark

Quant StudiesQuant Studies

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When Transaction-Based Pricing Fails

How to pick the right price metric with quantitative research

Ian Clark

Customer InterviewsCustomer Interviews

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Why outcomes-based pricing rarely works

How to pick the right price metric by talking to customers

Ian Clark

Data AnalysisData Analysis

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Is your data saying that you have a price metric problem?

How to pick the right price metric by observing customer behavior

Ian Clark

TheoryTheory

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Subscription vs. Usage-Based Pricing

Should Spotify switch its price metric?

Ian Clark

Price LevelPrice Level

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Your Price* Doesn't Matter

*Price level, that is to say

Ian Clark

Product PackagingProduct Packaging

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Introducing Crescendo Insights

A weekly digest for all things monetization

Ian Clark

OperationsOperations

The Pricing Process

Ian Clark