Crescendo

A weekly digest on all things monetization

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Quant StudiesQuant Studies

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When Transaction-Based Pricing Fails

How to pick the right price metric with quantitative research

Ian Clark

Customer InterviewsCustomer Interviews

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Why outcomes-based pricing rarely works

How to pick the right price metric by talking to customers

Ian Clark

Data AnalysisData Analysis

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Is your data saying that you have a price metric problem?

How to pick the right price metric by observing customer behavior

Ian Clark

TheoryTheory

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Subscription vs. Usage-Based Pricing

Should Spotify switch its price metric?

Ian Clark

Price LevelPrice Level

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Your Price* Doesn't Matter

*Price level, that is to say

Ian Clark

Product PackagingProduct Packaging

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Introducing Crescendo Insights

A weekly digest for all things monetization

Ian Clark

OperationsOperations

The Pricing Process

Ian Clark

OperationsOperations

10 Surprising Things I Learned After 75 Price Changes

Ian Clark

Customer InterviewsCustomer Interviews

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HOW TO: Ask for a customer interview

Ian Clark

Monetization StrategyMonetization Strategy

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How to Price Generative AI Products

In a marginal cost world, willingness to pay is king

Ian Clark

Why I started Crescendo

Ian Clark