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Crescendo

A digest on all things monetization

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How To: Improve Your Revenue Quality

"ARR you sure that's recurring?" Fixing your revenue's identity crisis.

Patrick Despres-Gallagher

News

Sep 9, 2025

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3 min read

Backing the Next Wave of Growth

Our new model in action: Fyxer.ai Series B

Ian Clark

Rollout and Execution

Sep 2, 2025

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9 min read

Should Sales Be In Charge of Pricing?

No.

Ian Clark

Rollout and Execution

Aug 4, 2025

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10 min read

Cursor's Pricing Backlash

Dissecting a pricing rollout through the lens of best practices

Ian Clark

Theory

Jun 30, 2025

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9 min read

Optimizing Your Freemium Model

When and how to use a freemium promotion strategy

Ian Clark

Packaging

How many customers should buy each plan?

Jun 17, 2025

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11 min read

How many customers should buy each plan?

How to rightsize your packaging

Ian Clark

Theory

Jun 10, 2025

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44 min read

What Y Combinator (YC) Misses

"Make something people want" is not enough

Patrick Despres-Gallagher

Theory

Your ROI Doesn't Matter (as much as you think)

May 29, 2025

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10 min read

Your ROI Doesn't Matter (as much as you think)

Why focusing on proven returns is a losing game

Ian Clark

Theory

Your Competition Doesn't Matter (as much as you think)

May 20, 2025

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8 min read

Your Competition Doesn't Matter (as much as you think)

Why focusing on competitors is a losing game

Ian Clark

Archive

How To: Improve Your Revenue Quality

Backing the Next Wave of Growth

Should Sales Be In Charge of Pricing?

Cursor's Pricing Backlash

Optimizing Your Freemium Model

How many customers should buy each plan?

What Y Combinator (YC) Misses

Your ROI Doesn't Matter (as much as you think)

Your Competition Doesn't Matter (as much as you think)

Crescendo