Crescendo

Problem: Your Pricing Isn't Predictable

How to fix price predictability without messing up your price metric

Your Pricing is Too Complicated

How to think about price structure from first principles

What psychics taught me about time-based pricing

Using theory to set monthly and annual discounts

Setting Monthly vs. Annual Prices

How to use data to optimize pricing according to term length

HOW TO: Set international prices

The easy, medium, and hard way to change dollars to euros

When Transaction-Based Pricing Fails

How to pick the right price metric with quantitative research

Why outcomes-based pricing rarely works

How to pick the right price metric by talking to customers

Is your data saying that you have a price metric problem?

How to pick the right price metric by observing customer behavior

Subscription vs. Usage-Based Pricing

Should Spotify switch its price metric?

Your Price* Doesn't Matter

*Price level, that is to say

Introducing Crescendo Insights

A weekly digest for all things monetization

The Pricing Process